YES (Year End Season) Poem :P :P

Facebook par ho like ya twitter pe ho tweet

Yahan sharing se hoti hai friendship ki jeet.

Khushi ko share karte hain kyunki mantra hai B-positive.

Naye India ka hum mein hai power to lead.

Dost ke status par comments karenge

Kisi ka bhi dil nahi todenge

Waqt par ek ho kar bhi dikhaayenge

Apni taaqat se world jeet jaayenge.

Zidd hai iss saal haste rehni ki

Smile wale smiley se gam ko bhulane ki

Naye profile pic se doston ko jalaane ki

Aur apne crush ka pic dekh blush karne ki.

Ajeeb si duniya humko mili hai

Jahan bhooli bisri yaari phir se milti hai

Ek se anek khushiyan banti hai

Yahin toh friends list mein dosti amar rehti hai.

Facebook par ho like ya tweeter pe ho tweet

Yahan sharing se hoti hai friendship ki jeet.

Bol Bachchans of Ad World!!

Being an ad land's folk, I truly appreciate new work experiences that I get here every day. Chances not less than any golden opportunity of working for different brands. In these years of advertising, I have learnt that like every brand is different than another brand. Similarly every person in the ad world is different with unique trait and attitude. Definitely, people here come from different walks of life. But, frankly speaking, in this ad world there are two kinds of people. One who believes in doing more and talking less and the second is who just simply talks more and works less. Here my reference to ‘talking’ is in context with bragging about themselves...what we normally call as Bol Bachchans. 

Personally, I know one of these bol bachchans, worked with one of my colleagues’ friend, in a top notch ad agency. If there is one single word that can define this person, then ‘laid-back’ is the word that goes best as whatever had come to my ears about him. Ask him anytime about a creative job when the deadline is approaching and he will respond you with a casual attitude as if deadline is not so important thing on the brief leaf. Actually I have a theory...more the person brags about self, lesser he is capable of doing jobs. They simply can’t stop of bragging about themselves in front of juniors at any odd hours.

Brainstorming session in ad agency is something that every creative person is bit scared of. It is the session where we discuss our new ideas with seniors with a hope of cracking a new communication for client's product. Every idea that we share with our seniors is not less than an interview experience. One vague idea and it will be shown the way to dustbin before thinking of its capability even once. In contrast to our scenario, these bol bachchan guys will share their ideas with so much pride as if the ideas are their own innovations. But down the line, these ideas are tried and tested formulas by yesteryear ad gurus. Even, if by any chance, they share a different idea, it has a null execution power. 

So, the question arises here, how these bol bachchan guys have been surviving in this competitive ad world till now. Probably, by narrowly escaping the challenging lanes of the ad world. 

Whatever the reasons are, the fact is that now it’s the time to bid adieu to these bol bachchans and get aboard a chunk of good people who believe in good work not big talk. It’s because of these guys that we lose many fresh talents who have individual and unique perception to look out into Indian ad industry requirements. We know that empty vessels make more sound but why give empty vessels chance to make sound???

Happiness Wanted!!

A little more than a decade ago, when I was an adolescent pimply boy, holidays or weekends were something made me happy. Happy because weekends were the time when I with my younger brother would plan for outing with parents. I saw myself enjoying my childhood best by visiting to Mumbai’s beaches, having dinner at different restaurants and enjoying old giant wheel rides at a fair.

Of course things have definitely changed over the years. Everyone embraces change, provided it is for good one. But there are some changes that I personally never wanted to occur. Nowadays, weekends have become a family fun-time that includes window shopping, munching on junk food at foreign food chains. Earlier where Udipi (a South Indian pure vegetarian food joint) was favourite hang out spot for not only my family, but also for many families in Mumbai. But, now malls' food court has become favourite.

Evenings were the time when we all friends could go out and play cricket, football at playground. And, celebration of winning the matches with Chinese food at local rediwallas with friends is something that added a different flavour to our evenings. And you will see today’s kids also playing cricket n football....but unfortunately by gluing themselves at malls game zone. Sarcasm apart, today mall culture has influenced everyone; whether he/she comes from middle class or high class. 

Names like Nike, Puma and Adidas were alien for me, unless I attained the knows and hows of advertising world in my life. But, ask today's gen kids, and they will know the exact location of a brand's outlet in the mall; courtesy to their more often visits. Today, everyone wants to spend their weekends in a nice mall in the vicinity, coupled with a cool ambient.

Sure, according to today’s kids, the mall culture is something they enjoy, they love. Simply because mall is the place where they can get everything under one roof; from playing games to buying clothes to having lunches and dinners. But, don't you think that amidst the malls culture they are losing the real happiness of spending weekends. The excitement of planning to venture into an unexplored food joint in coming weekend. Crazy fights with siblings on fixing menus for next Sunday evening, and most importantly asking daddy the know-it-all questions about the stunts that bikers did in circus.   

On one end where I feel blessed of having experienced these fun times with family and on another end, I feel sorry for my children that they won’t be able to experience what I have had as the happiness of those weekends is lost somewhere.

Samajh me naa aaye yeh khel saara...

Samajh me naa aaye yeh khel saara,

Kaun rachcha hai, yeh tum dekho zara.

Kyun hai jaat aur dharm ka bawaal,

Woh aakash puchch raha hai sawaal.

Zameen kehti maine sab ko apnaya,

Phir naa jaane kyun, har ek ne doosre ko thukraya.

Kya hai yeh saara maajra,

Samajh me naa aaye, yeh khel saara.

Kyun ban gaee yeh dharm ki dewaar,

Aao jode seedhe-sachche dil ke taar.

Na jaane kab chamkega desh humara,

Samajh me naa aaye yeh khel saara.

Mat pasarne do uss saache ki dhallai ko,

Baandhe bhaaichaara ka dhaaga apni kalai ko.

Nirmaan karein hum naye India ka naara,

Par hai mushkil, jab tak hai bikhara desh saara,

Samajh me naa aaye yeh khel saara. 

Don’t ask me the reason why

Like a sand in the hourglass,

With memories as green as morning grass,

My childhood passed me by,

Don’t ask me the reason why.

Into that small mind of mine,

Scenario of this competitive world

Was fed to race against time,

That made my adolescence whirled.  

The memories like dry leaf

Started falling from the tree

As the autumn of maturity peep

With an aim to be established and free

When manhood will knock the door,

With an opportunity to be man

The last leaf will fall on the floor

As I will start making journey ahead plan

Having experienced this bitterness

Of missing the days with all sweetness

My childhood passed me by,

Don’t ask me the reason why.

I am your first finger...

Remember… around the age of one year,

Helping you to start communicating clear

Making successful your every pointing gesture,

I am your first finger,

Tells me, my index finger

As you grow older, you started walking

Whenever you followed your dad’s stepping,

I helped you in pace-maintaining

Just as you don’t go wandering,

I am your first finger,

Tells me, my index finger

Went inside your ear and nose,

Itched your eyes and brows,

I always stayed close,

Whether life’s ups or lows,

I am your first finger,

Tells me, my index finger

Your best buddy for study hour,

Helped you mug up with my tip like scholar,

When you aim for Rank 1, I was your motivator,

Never demanded any Booker or Oscar,

I am your first finger,

Tells me, my index finger

When it was time for life-making decision,

Why you altered my every expectation,

I want you to go ahead by explaining

Why you awarded my second brother by ring-exchanging,

I am your first finger, 
Asks my my index finger.

What else I need...

What else I need,

You have gifted me my dream world indeed. 

With you, why world treats special to me.

Tell me, tell me, tell me...

You make me feel as royal,

Like a king in his own soil.

You take me through that narrow world,

That seems to be very curled.

Even in dreams, I watch you unable to miss,

That’s why I peck you a kiss,

Before I fall asleep

What else I need,

You have gifted me my dream world indeed.