Being an ad land's folk, I truly appreciate new work experiences that I get here every day. Chances not less than any golden opportunity of working for different brands. In these years of advertising, I have learnt that like every brand is different than another brand. Similarly every person in the ad world is different with unique trait and attitude. Definitely, people here come from different walks of life. But, frankly speaking, in this ad world there are two kinds of people. One who believes in doing more and talking less and the second is who just simply talks more and works less. Here my reference to ‘talking’ is in context with bragging about themselves...what we normally call as Bol Bachchans.
Personally, I know one of these bol bachchans, worked with one of my colleagues’ friend, in a top notch ad agency. If there is one single word that can define this person, then ‘laid-back’ is the word that goes best as whatever had come to my ears about him. Ask him anytime about a creative job when the deadline is approaching and he will respond you with a casual attitude as if deadline is not so important thing on the brief leaf. Actually I have a theory...more the person brags about self, lesser he is capable of doing jobs. They simply can’t stop of bragging about themselves in front of juniors at any odd hours.
Brainstorming session in ad agency is something that every creative person is bit scared of. It is the session where we discuss our new ideas with seniors with a hope of cracking a new communication for client's product. Every idea that we share with our seniors is not less than an interview experience. One vague idea and it will be shown the way to dustbin before thinking of its capability even once. In contrast to our scenario, these bol bachchan guys will share their ideas with so much pride as if the ideas are their own innovations. But down the line, these ideas are tried and tested formulas by yesteryear ad gurus. Even, if by any chance, they share a different idea, it has a null execution power.
So, the question arises here, how these bol bachchan guys have been surviving in this competitive ad world till now. Probably, by narrowly escaping the challenging lanes of the ad world.
Whatever the reasons are, the fact is that now it’s the time to bid adieu to these bol bachchans and get aboard a chunk of good people who believe in good work not big talk. It’s because of these guys that we lose many fresh talents who have individual and unique perception to look out into Indian ad industry requirements. We know that empty vessels make more sound but why give empty vessels chance to make sound???
Personally, I know one of these bol bachchans, worked with one of my colleagues’ friend, in a top notch ad agency. If there is one single word that can define this person, then ‘laid-back’ is the word that goes best as whatever had come to my ears about him. Ask him anytime about a creative job when the deadline is approaching and he will respond you with a casual attitude as if deadline is not so important thing on the brief leaf. Actually I have a theory...more the person brags about self, lesser he is capable of doing jobs. They simply can’t stop of bragging about themselves in front of juniors at any odd hours.
Brainstorming session in ad agency is something that every creative person is bit scared of. It is the session where we discuss our new ideas with seniors with a hope of cracking a new communication for client's product. Every idea that we share with our seniors is not less than an interview experience. One vague idea and it will be shown the way to dustbin before thinking of its capability even once. In contrast to our scenario, these bol bachchan guys will share their ideas with so much pride as if the ideas are their own innovations. But down the line, these ideas are tried and tested formulas by yesteryear ad gurus. Even, if by any chance, they share a different idea, it has a null execution power.
So, the question arises here, how these bol bachchan guys have been surviving in this competitive ad world till now. Probably, by narrowly escaping the challenging lanes of the ad world.
Whatever the reasons are, the fact is that now it’s the time to bid adieu to these bol bachchans and get aboard a chunk of good people who believe in good work not big talk. It’s because of these guys that we lose many fresh talents who have individual and unique perception to look out into Indian ad industry requirements. We know that empty vessels make more sound but why give empty vessels chance to make sound???
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